5 Social Media Mistakes Limiting Your Reach

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Whether you run a mom-and-pop shop, tech start-up, or major corporation, excellence in your social media presence is essential.

I'd love to dive into the importance of your overall strategic messaging plan, but for now, I'll stick with a few quick and easy tips that you can implement today.

Here are 5 common social media mistakes that reduce your credibility and limit your reach:

1. Posting low quality pictures and images

Remember the Tide "talking stain" commercials where listeners couldn't hear anything over the stain on the speaker's shirt? Your posts may include a digital stain of their own.

While you may be tempted to post a grainy photo or pixelated design because you feel it encompasses an important message, resist the urge. Whatever message you're trying to deliver won't be heard over the blurriness. A lack of quality in your post signifies a lack of quality in your product or service.

2. Including links in your Instagram captions

My second hand embarrassment is at an all time high when I see a clunky URL pasted without click-through capability. Since Instagram's beginning, links have only been possible through profile clicks (and now, through Instagram stories for businesses with 10,000+ followers). Followers not only experience frustration (and thereby assign a negative connotation to your brand) when they try to click on a URL embedded in a caption, but most give up on trying to access the webpage through other means. When pushing Instagram followers to your website, simply direct them to "click the link in profile."

To share multiple link options through your profile, use LinkTree. This free tool allows you to send followers to multiple destinations from one account. (You can see LinkTree in action on my personal Instagram profile here.)

3. Using filters

What started out as the coolest feature of Instagram now shouts "SOCIAL MEDIA ROOKIE" to your followers. Try improving the quality of photos through editing tools instead of an overall filter.

4. Retweeting compliments

While retweeting happy posts about your brand used to be accepted, now this action connotes both desperation and arrogance. Let appreciative tweets support your brand organically through the customer's network. 

5. Ignoring comments

The most beautiful and taxing part of social media is unlimited customer access. Although constantly checking comments and messages can perpetuate exhaustion, you should prioritize prompt responses to comments and messages. If you know you can't respond to incoming messages within a couple hours, consider adding an auto response to Facebook messenger. Make sure to send a personal message in addition to the auto response within 24 hours of receiving the first DM. Pay careful attention to the way you handle public comments, and remember, even private messages can easily become public with a customer's screenshot. 

If you're interested in tailored marketing strategies, marketing audits, and ongoing or short-term strategy implementation, send me an email at cristywicks@gmail.com.

Cristy Wicks